Ballymena Discount Day Proves Another Success


The biggest Ballymena discount day of the year proved to be a fantastic day out for all, with shopping bags full and coffee houses and eatries brimming over. Although the weather was somewhat damp it didn’t seem to dampen the spirits of those out looking for a bargain according to BID manager, Alison Moore. 

The previously known ‘Church Street Discount Day’ saw the Ballymena Business Improvement District (BID) involve the majority of shops and traders in the town centre making it Northern Ireland’s biggest and best shopping discount day.

Alison Moore, Ballymena BID Manager, said; “I have to say it was a fabulous day. Everyone I met was in very good spirits and as I walked around the town centre with Councillor Audrey Wales MBE, the Mayor of Mid East Antrim Borough Council and the President of the Ballymena Chamber of Commerce and Industry, Ronan McCann, we were greeted by people who were, no doubt, looking for that bargain, but also out to enjoy themselves too.

“The day was jam packed with music and activities. The Chamber Orchestra played beautifully throughout the town in the morning and early afternoon continuing to add to the already feel good factor.

“The Cool FM roadshow went down a treat, with Pete Snodden engaging the shoppers and attracting them with the many giveaways. I have to say a big thank you to all those traders who very kindly donated prizes, it truly made the afternoon for many of the shoppers. Those who received a prize were clearly over the moon. 

“Our ‘Ballymena means Shopping’ bags disappeared in a flash with people stopping and asking for them, as well as cars with outreached hands through windows asking for that special shopping bag.”

Cllr. Audrey Wales MBE, Mayor of Mid East Antrim Borough Council added, “It was great to see Ballymena so busy. The car parks were full and the queues of traffic coming into the town from early morning showed just how popular Ballymena Discount Day has become with shoppers coming from all over.

“Despite the weather I really enjoyed my walkabout in the afternoon. The streets were thronged with people, the music added to the atmosphere and it shows once again that Ballymena is still the premier shopping destination in Northern Ireland”.

Ronan McCann, President of Ballymena Chamber of Commerce and Industry said, “Discount Day has always been a good day for the town but last week’s discount day seemed to have a certain positive buzz, regardless of the poor weather. 

“It is great to see people come year in year out. They came from Larne, Carrickfergus, Coleraine and Tobermore, with one lady reported to have travelled from Wigan. It’s genuinely great to see. Without a doubt the day went well and we can only hope that this and other events continue to bring more people into what is a good shopping town. Well done to the Ballymena BID and all those involved.”

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