FOLLOWING the success of last year’s Midtown Sounds, Ballymena Business Improvement District (BID), has announced that the eagerly awaited music event will be making a welcome return to the town centre on Friday 21st and Saturday 22nd February.
Organised in association with Mid and East Antrim Borough Council, Midtown Sounds celebrates local talent across a range of genres and provides up-and-coming artists with a platform to perform. A range of live performances are planned at various shops around Ballymena Town Centre, as well as the Harmony Hub.
First launched in 2018, Midtown Sounds received a fantastic response from artists, local traders and those who attended the gigs, however the organisers are confident that this year’s event will be even bigger and better.
Speaking about Midtown Sounds, Ballymena BID Manager, Kathleen McBride said, “We are hugely excited about the return of Midtown Sounds for its third consecutive year. The feedback from last year’s event was more positive than we could have anticipated and I have no doubt that this year’s event will be even better.”
Kathleen continued, “With assistance from Mid and East Antrim Borough Council, we have secured performances from some of the best musicians locally and from across the province and we’re delighted they have agreed to showcase their talent at Midtown Sounds. The town centre will be resonating to the sound and beat of young, local talent, adding to the shopping experience on Saturday afternoon.”
The first event, as part of Midtown Sounds, will be on Friday 21st February with a screening of the highly acclaimed The Rocket Man at The Braid Arts Centre where Midtown Sounds music videos will be showcased for the first time.
Midtown Sounds officially kicks off at 11am on Saturday 22nd February with performances in over 20 local businesses, as well as The Harmony Hub. Where possible, each performer has been placed in a venue which reflects the ambience of the store.
Joe Rocks, Arts and Events Assistant at Mid and East Antrim Borough Council, who is also a respected local performer said, “This year’s Midtown Sounds is shaping up to be another excellent event. Once again, we have a high standard of performers who are some of the best up-and-coming artists in Northern Ireland.
So make sure you come and support local artists this upcoming weekend, bringing an ambiance to the town which Ballymena needs.
More information will be posted shortly, so keep an eye out!