Get Business ‘Savvy’ at the BID for Business Breakfast


Ballymena Business Improvement District (BID) and the Ballymena Borough Chamber of Commerce and Industry have announced details of their upcoming BID for Business Breakfast that will provide local traders and retailers with information on how to become more business ‘Savvy’.

Led by guest speaker, Anna Macaulay from ‘The Savvy Retailer’, the breakfast will provide attendees with an overview on how to ensure their business remains profitable. Known for her innovative methods to make businesses more desirable to customers, the ‘Queen of Shops’ will show retailers how to do things differently and see their business through fresh eyes.

Speaking about the BID for Business Breakfast, Anna said “I’m really looking forward to the Ballymena BID for Business Breakfast. Ballymena is a town with some great high street stores and independent retailers and we want to ensure the businesses know how to maximise their desirability to shoppers.”

Alison Moore, BID Manager said, “The BID and Ballymena Borough Chamber of Commerce and Industry are delighted that Anna is going to bring her highly commendable knowledge to our local retailers. We are intent on showcasing the best of Ballymena town centre businesses and we know that being able to implement Anna’s knowledge into the daily running of local businesses will be beneficial for both retailers and traders in the town centre.”

The BID for Business Breakfast takes place on Wednesday 16th May from 7:30am to 9:00am in the Adair Arms Hotel where a full cooked breakfast will be provided to all attendees. The event is free to Ballymena BID and Chamber members however non-members are also welcome for a small charge of £10 per head. If you would like to confirm your attendance, please email

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